In 2017, the Boston Marathon produced 62,000 disposable water bottles, 1.4 million cups, and over 171,000 brochures. This waste totaled nearly 10,000 bags of trash, three per participant. How could we reuse this waste to lower the event’s carbon footprint?
Race-Day Sustainability
Current Market Offerings
Adidas has shoes on the market made from recycled ocean plastic in their insoles and woven into upper sections. With research supporting the concept, we could extend this to race-day waste, and further the material exploration through paper cup and food waste.
Why Brooks?
Brooks is leading the industry with their holistic sustainable consumption strategy. From reducing greenhouse emissions to creating cyclical manufacturing opportunities, they would be perfect to head a sustainable race-day mission.
