In 2017, the Boston Marathon produced 62,000 disposable waterbottles, 1.4 million paper cups, and 171,000 brochures. This waste totaled nearly 10,000 bags of trash.
Race-Day Sustainability
What if we could come up with a footwear product that promotes the sustainability of this race-day waste?
Current Market Offerings
Adidas has shoes on the market made from recycled ocean plastic, with the plastic woven into the uppers. With research supporting the concept, we could extend this to race-day waste, and further the material exploration through paper cup and food waste.
Paper waste can be used to create durable yet pourous outsoles
Recycled water bottles can be weaved to help create breathable upper soles.
Banana peels can be repurposes to create sustainable insoles.
Why Brooks?
Brooks is leading the industry with their holistic sustainable consumption strategy. From reducing greenhouse emissions to creating cyclical manufacturing opportunities, they would be perfect to head a sustainable race-day mission.
Visualization
Focus on highlighting the recycled waste sole and reducing its visual weight with cut-throughs.
