VR is increasingly used in sports to train balance, speed, and reaction time while reducing injury risk.

VR is also being used in physical therapy to help with burns, gait or balance disorders and phantom pains

Besides physical factors, VR is being used to help athletes practice real-world scenarios before hitting the field.

As the leading sports brand in the world, how could Nike break into the digital realm and brand their own VR system?

A Focus on smooth materiality, fast textures, and hidden color breaks